Most of the word count in these pieces is taken up by comments from Redditors, presumably scraped directly from the site, and linked together with bare-bones transitions.
Moreover, the Redditors observed, their articles bear all the hallmarks of artificial intelligence-written copy: bland writing laden with cliches a heavy reliance on bullet points and a structure that more closely resembles a book report than a traditional news article. While the articles carry human-sounding bylines, the site carries no contact information for them, and the authors do not seem to have LinkedIn profiles. Recently some gamers on a World of Warcraft forum noticed that a website called Z League is publishing articles that appear to be based on popular Reddit threads about the game.
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